Jennifer Armour is a writer, editor and freelancer of things Influential and Positive. Her company provides creative business services, with a focus on music and entertainment. Jennifer's voice-over work is heard on commercials worldwide, as well as ghost-writing and session work laced throughout the airwaves. In recent years, Jennifer found a comfy scenario writing behind the scenes, arranging and contributing to some star-polish and finished products. "There's less pressure when you're not the messenger", Jennifer says. "I have the utmost respect for full-time Artists who dedicate their entire lives. No one truly understands what it's like to be them. Hard work, emotionally and spiritually... doesn't even begin to describe it".
Never fully turning away from her own Independent Creative life, Jennifer continues to collaborate with favorite musicians whenever possible, creating some new gems for release.
Based in the Twin Cities (Minneapolis /St, Paul) and Los Angeles, Jennifer feels most at home wherever true love for music is the focus. "I feel comfortable wherever there's productivity. I can work wherever, with whomever, as long as there's talent and respect in the room. I love the State of The Art studios, as we all do, but I also know what talented people can accomplish with practically nothing available to them. That's an awesome experience".
Jennifer is an artist who holds no punches. She knows who she is and won't apologize. "I used to apologize a lot. Not anymore. I love people more than I love music, and my listeners know that. They can sense it. Like-minded people are drawn to each other, in every realm. Music is no different. One of the best things about creating your own music is having someone "get you" from across the ocean (thanks to technology) while someone across the room may not. That's why we have to keep making great music, no matter how hard it becomes, or what the Industry does as a whole".